In the white pigment market, the persistently high price of titanium dioxide (TiO₂) has imposed significant cost pressure on masterbatch and coatings manufacturers. One masterbatch client, with a monthly consumption of 60–80 tons—where TiO₂ accounts for 50–70% of their product—exemplifies the industry's urgent need to reduce costs without sacrificing whiteness or opacity.
Anypowder has launched T366A and T188 Subtitanium Powder as an innovative solution to this pain point. T366A boasts a whiteness of over 95 (blue-white shade), a Mohs hardness of 6.3, uniform particle size, and a spherical structure that ensures excellent fluidity and easy dispersion in resins. T188, a nano-grade powder, features a pure white shade and can achieve a replacement ratio of over 50%. We recommend clients start by replacing 10–25% of the TiO₂ in their formulations. T366A excels in yellowing and UV resistance, making it suitable for high-end applications requiring color stability (e.g., outdoor plastic products, automotive interior parts). T188 offers superior cost-effectiveness, ideal for large-scale production of white masterbatch and light-colored engineering plastics.
In the coatings sector, Subtitanium Powder has also delivered remarkable results. One color paste company successfully reduced its production costs by 30% after adopting Subtitanium Powder, while simultaneously improving opacity and color stability, and passing multiple international environmental certifications. This is because Subtitanium Powder utilizes optical transmission properties and is engineered through shear refining and surface hydroxylation to achieve optical performance highly similar to TiO₂. It is chemically stable, weather-resistant, anti-yellowing, acid- and alkali-resistant, and free from heavy metals, fully complying with the EU RoHS directive.
Our Subtitanium Powder is more than just a "replacement" for titanium dioxide; it is a powerful tool for enterprises to achieve cost reduction and efficiency enhancement. What we provide is not just a product, but a complete solution—from formulation ratios to process optimization. Choosing high-performance alternative materials is choosing a path toward sustainable business development.
